Click-through rate (CTR) is a digital marketing metric that measures the percentage of people who click on a specific link, advertisement, search result, or email out of the total number of users who see it. It serves as a direct indicator of how relevant and compelling your content is to your audience. The Formula
To find your CTR, divide the total number of clicks by the total number of impressions (views), and then multiply that number by 100 to get a percentage.
CTR=(Total ClicksTotal Impressions)×100CTR equals open paren the fraction with numerator Total Clicks and denominator Total Impressions end-fraction close paren cross 100
Example: If a Google search result appears on screen 1,000 times (impressions) and 50 people click on it, the CTR is 5%. Where CTR Matters Most What Is Click Through Rate Explained For Marketers
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